Online marketing includes all aspects of marketing online, from your website, social media and index entries through to pay per click and banner advertising. What's going to work best for your company depends on mutiple factors including where your audience is found online, which is quite often determined by what age they are, what sort of product or service you're offering, what is the normal practice within your marketplace (i.e. what are people used to) and several other factors.
When working with our customers we initially spend time listening to ensure we get a good understanding of their business and their customer base. Then we take a look at the online presence profile of their competitors to see who is dominating their particular online space. Next we then work out the best way for our cutomers to spend their/our time, money and effort to get the best return on their investment.