LinkedIn is the more business-focussed of the social media around today. Making sure you have your personal profile completed, have connected with plenty of people, created a Company Page for your company and got some high-ranked reviews will all help establishing your credability of you and your company online.
One of the strengths of LinkedIn is that when people give you a recommendation their profile is linked to along with the recommendation, this means it is seen as being more trustworthy than anonymous recommendations or testimonials that your customers might see on your wesbite, or other websites
Depending on whether your customers use LinkedIn it can also be a brilliant place to promote your services and there are various method to do that.
If you'd like more detail or help with how to get the most out of LinkedIn please contact us.