Google Adwords are paid-for adverts that appear either at the top or in the right hand column of Google's search results pages. They are a very effective way to ensure that your marketing messages are definitely see by people using the keywords or keyphrases that you pay to sponsor. How much you pay for each click on a keyword or keyphrase depends on the popularity of that keyword or keyphrase. As well as picking the keywords and keyphrases you want to target, there are many other ways to refine the people you target your adverts at, including:
- geographical location
- the time of day/days of the week
- device being use
Whilst using Google Adwords is certainly effective, it can also quickly become expensive and requires constant monitoring and tweaking to get the best results.
If you'd like to find out more about Google Adwords, please contact us today.