What’s the difference between website design and web development? Well website design is mainly about how your web pages look and enhance your company branding. Web development on the other hand is about using web-based technologies to help your customers find all the information they need in order to buy from you, get support from you and give you great reviews!
This can include things such as:
- Easy to manage Frequently Asked Questions & Answers to answer all your customers’ questions.
- Easy to create and update News Items / Blog Posts.
- Simplifying, or automating business processes, for example a newsletter sign-up form, a request for a brochure/more information, an online purchase, a content publication workflow sign-off process.
- Embedding customer reviews from Google, Facebook, Trustpilot, or wherever is most relevant to your business in your website.
- Embedding content from your social media within your website.
- Embedding YouTube Videos, Playlists or Channels in your website.
FiLiTA!
With many years of experience, since the web first came into our daily lives, we understand the web mistakes that many businesses make, most of which are easily avoided and we help make sure you don’t repeat any of them.
We have come up with a little phrase that we find handy and we freely share with our customers. If you want to get the most out of your website you need to follow the FiLiTA! philosophy, that is to say, as far as your website is concerned, you want your customers to:
- Find it
- Like it
- Take Action!
If you spend your time, money and effort equally across all 3 activities you will have a successful web presence that adds a real, tangible benefit to your business. Get in touch today and we’ll be happy to help get you started.