You can now receive useful insights into:
- Where the person contacting you came from. So you can see which of your marketing is working for you.
- What information they have read in your website before they contacted you and how long they spent reading each piece of information. If your site is well structured this can give you a very clear picture of what they are probably most interested in.
Using these insights in conversations or meetings can help build trust and show them that you or your company is the right choice more quickly.