To attract new customers or increase sales from existing ones, having a marketing strategy is essential. Ideally, this strategy should align with and support your business goals.
A good starting point is to focus on one or two key business goals and build a marketing strategy to achieve them. For example, if your business goal is to “increase sales,” a supporting marketing strategy might aim to “increase the number of customers.”
The marketing strategy should:
- Be clearly written and easy for everyone involved to follow.
- Include relevant online and offline elements.
- Align with and support the specific business goal.
- Define the target audience(s) and how they will be engaged.
- Outline various marketing activities and ensure they work together cohesively.
If you would like to know more about how to create and successfully implement your marketing strategy please contact us today.