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Google Ads

Google Ads (formerly Google Adwords) are paid-for adverts that appear normally at the top or in the right-hand column of Google’s search results pages. They are a very effective way to ensure that your marketing messages are definitely seen by people using the keywords or key phrases that you pay to sponsor. How much you pay for each click on a keyword or key phrase depends on the popularity of that keyword or key phrase. As well as picking the keywords and key phrases you want to target, there are many other ways to refine the people you target your adverts at, including:

  • geographical location
  • language
  • the time of day/days of the week
  • device being use

Whilst using Google Ads is certainly effective, it can also quickly become expensive and requires constant monitoring and tweaking to get the best results.

As Google Ads typically result in sending a potential client to your website, it is essential to make sure your website is working as well as it can before starting to spend money on Google Ads.

If you’d like to find out more about Google Ads, please contact us today.

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Common Questions

How can I tell if my marketing is working?